Branch Management for Rural/Semi-Urban Branches

Despite the ongoing slow down in the economy, it has immense potentiality in the long run.  Therefore, banks have lot of opportunities to increase diversified business.  The branch of a Bank as a basic business unit has to capitalize on these opportunities.  A branch is to convert the existing or perceived business potentialities into actual business within a time bound and cost effective manner.  As such the role of Branch Manager has become very crucial for ensuring the success of the Bank. 


Branch Manager should be hard working and sincere to achieve the goals of the branch but they need to possess the requisite skill sets.  He has also to invariably mobilize willing support of his staff through enrichment of inter-personal communication, leadership and marketing skills.  The branch has to harness the business potentiality by optimizing the resources available at the branch.  It is an act of balancing various resources that needs effective leadership flair.


Rural and Small town branches have their own challenges.  Customers here are averse to borrowings.  However, as the trends go, Indian Banking will see a big shift in semi-urban and rural areas in the coming couple of years.


The programme thus aims at facilitating Branch Managers to sharpen their management/leadership skills and also to have updation on select topics relevant to a branch manager’s roles and responsibilities at the field level.


Programme Structure:

  • Changing Banking Paradigms : Role of Branch Managers

  • Leadership Skills

  • Lending Policies and Assessment of Working Capital facilities including Non-Fund Credit facilities.

  • Follow-up and Supervision of Advances to MSME Sector.

  • Marketing of Banking Products and Services

  • Do’s and Don’ts of credit : practical aspects

  • IT Security and Controls at Branch Level

  • Financing of Crop Loans/KCC Norms and Warehouse Financing

  • Business Planning and Strategies for Profitability and Business Growth

  • Financial Inclusion and DBT

  • Follow-up/Supervision of loans and management of NPAs in Agriculture Lending